Portfolio

Developed a comprehensive sample press kit for the nonprofit to strengthen public relations strategy and brand storytelling. Materials included a fact sheet, press release, media advisory, and curated social media examples designed to highlight the organization’s mission, community impact, outreach initiatives, and digital presence through clear, audience-focused communication.

Created and managed cross-platform content to strengthen brand presence and engagement. Developed posts using trending audios, static trends, and creative visuals tailored to each platform’s audience. Content was designed to enhance brand image, highlight product benefits, and build a consistent, aesthetic online identity.

Completed a series of academic projects demonstrating research, analysis, and understanding of media relations. Each project emphasized critical thinking, creativity, and clear communication to convey complex ideas effectively.

Completed a Media Design course project where I created a branded newsletter and a mock business card for Shohei Ohtani. Using Adobe InDesign, I designed the newsletter to be visually engaging, balancing typography, layout, and content organization. This project strengthened my skills in visual branding, design software, and translating personality and identity into professional, creative assets.

With my passion for both PR and fashion, I wanted to create, story-driven concepts designed specifically for Levi's. From curated mood boards to campaign goals, each concept blends Levi's identity with my skills in strategic communication, creative direction, and digital storytelling.

Created a mock pitch deck for a local small business as part of my Digital Tools for Public Relations course, outlining a strategic PR and digital media plan. The project focused on a SWOT analysis, branding, and social media strategy applying industry tools and concepts to a real-world client scenario.

Recently I had the opportunity to apply for an Executive Council position within my sorority, Zeta Tau Alpha. To prepare, I created a sample portfolio to showcase my ideas, design style, and vision that related to the role.

When applying for my internship with Arsina Beauty, a small body care company, I wanted to showcase my understanding of the brand through sample work that reflected its natural, modern aesthetic. My goal for this project was to dive into brand research, influencer strategy, and content planning while staying true to Arsina Beauty’s voice.

When applying for my internship with CSULB Housing, I created sample graphics and content ideas focused on increasing campus community and student engagement. My goal was to develop visually cohesive materials that shared important housing updates while promoting connection and school spirit.