CONTENT CREATION
I have hands-on experience creating both static and short-form video content through my internships with Arsina Beauty and CSULB Housing. From developing engaging social media graphics to filming, editing, and producing short-form videos, I’ve built experience creating visually compelling content that aligns with brand voice and connects with target audiences.
I reinforced and finalized the university's branding by aligning all Instagram content with its established visual identity and communication goals. This included using consistent color palettes, typography, and tone of voice that reflected the university's values and community spirit. I developed cohesive post layouts and storytelling strategies that connected campus life, student experiences, and university achievements, creating a unified and engaging feed that strengthened brand recognition and connection with the audience.
Social Media Content
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Since starting my internship, I've seen an increase in the account's analytics, reflecting the impact of my consistent branding and content development. Engagement rates grew steadily as the visual identity and messaging became more cohesive, leading to higher follower growth and post reach.
August 2025
August 2026
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